George Strait, who has owned a home in the Rockport-Fulton community for years, has lent his star to  radio and TV campaign called “Find Yourself in Rockport-Fulton.” The goal to revitalize tourism in the community which was devastated last August after being hit hard by Hurricane Harvey.

Strait is doubling down on his Texan of the Year honor. You may recall that this year, because of Strait's efforts that resulted in raising over $50 million in relief money for victims of Hurricane Harvey, he was named The 2018 Texan of the Year.

Officials with the Rockport-Fulton Chamber of Commerce say Strait is participating free of charge. Be on the look out, the TV commercials start this month in San Antonio and Austin. The radio spots will air in the Texas Hill Country and New Braunfels.