Texas + Red Dirt Take Center Stage on CMT’s ‘Concrete Country’
Casey Donahew, Stoney LaRue, Turnpike Troubadours, Whiskey Myers and The Dirty River boys highlight an all star Texas and Red Dirt takeover on the first season of a brand new prime-time series on CMT called Concrete Country.
NASHVILLE, Tenn., June 6, 2013 /PRNewswire/ -- Mountain Dew and CMT today announced a partnership that will take the country music and entertainment franchise's no-boundaries performance series – CONCRETE COUNTRY – on the road and into prime time.
CONCRETE COUNTRY, which originally launched as a digital franchise on CMT.com, has served as a home for artists who make music on their own terms since 2012. Originally filmed on the streets of Nashville, eight new episodes were filmed in hometowns and on iconic city streets around the country that were pivotal to the success of featured artists, including Brian Davis, Casey Donahew Band, The Dirty River Boys, Nikki Lane, Stoney LaRue, The Black Lillies, Turnpike Troubadours and Whiskey Myers. The new season of CONCRETE COUNTRY will debut on primetime TV as 10-minute specials beginning in July on CMT.
"Back to its roots in the foothills of Tennessee, country music has been a core part of Mountain Dew history," said Greg Lyons, Vice President of Brand Marketing, Mountain Dew. "Mountain Dew and CMT share a common interest in supporting singers and songwriters that make music on their own terms, so we couldn't be more pleased to have a hand in showcasing the talents of eight new emerging artists through the CONCRETE COUNTRY program."
I was able to make it out to Stanley's Famous Pit Bar-B-Q, to catch our East Texas amigos Whiskey Myers film the performance parts for Concrete Country. And I'll tell you, from what I saw this is gonna be legit. We'll be sure to keep you updated on air dates.