Yeti Coolers is winning at billboarding in 2016.

The popular maker of premium camping coolers and accessories is grabbing Austin-ite's attention in the new year with a new billboard. No special effects, or fancy Photoshopping here. The simple advertisement is just a picture of one of their coolers with stickers from popular area businesses, restaurants.

Basically it looks like it could be the cooler belonging to pretty much anyone. It's genius. And you know Reckless Kelly is loving it.