What Does American Aquarium Have in Common with 2 Chainz and Diddy? Well, it's certainly not their fan base, their style, music nor fashion sense. But their mastery of social media is something one website says 2 Chainz, Diddy and American Aquarium are all doing right.

Too many artists and bands turn social media into self-promotion; buy this, go here, share this. But when an artist can use it to connect with fans on a personal level, it can make all the difference in the world.

Perfect your balance of promotional and personal posts

It's hard to find ways to promote your work, and it's also hard to find ways to integrate your personal life in your outlets – but it's essential. Talking about your day, your life, and your non-musical interests really help fans feel like they're getting to know you.

My favorite examples of this are 2 Chainz's food and culinary posts on his Instagram and Diddy's posts of his family and nights out. Rappers and mainstream artists obviously aren't the only example of this, either – bands like American Aquarium and Angus & Julia Stone have gotten in the habit of using that healthy mix of posts, too!

Barham is in the midst of his annual acoustic tour, with stops across the south, Texas, Oklahoma and North Carolina.