The first time I heard Mason Lively singing "Early Grave" I knew I had to get him on the show, dude is uber-talented. This week the South Texas native hit us with a brand new music video for his song "Worth The Fall."

The brand new video for our rodeo inspired song "Worth The Fall" is OUT NOW!" Writes Lively on his socials. "Huge thanks to The PlayList and their crew for creating something so powerful."

The video is "dedicated to the past, the present, and future rodeo contestants. Especially to those who have lost dearly to live the dream." and features a great interview with retired PBR Bull Rider, Brian "Pee Wee" Herman.

Both "Early Grave," and "Worth The Fall" can be found on Lively’s 2018 album, Stronger Ties.

More From Radio Texas Live